March is Kidney Month! Are you the 33%?

March is National Kidney Month, and we are asking for your help in raising awareness about kidney disease. Kidney disease is the 9th leading cause of death in the U.S. and it is growing in prevalence. In fact, 33% of American adults are at risk for kidney disease and to get the at-risk population to take action, we must make kidney disease personal and relevant to them. World Kidney Day is March 12th, 2020 and the National Kidney Foundation is introducing a new campaign: Are you the 33%? to highlight the magnitude of that number. The campaign takes the conversation about kidney health to the next level and puts an actionable behavior in the hands of consumers, prompting them to take the kidney risk quiz and helping them become their own health advocates.

Here are 4 ways you can Take Action:

1. Raise Awareness Encourage your staff members, family, and friends to take the short one-minute kidney risk quiz to find out if they are at risk for kidney disease. Visit www.MinuteForYourKidneys.org

2. Spread the News Educate your employees about kidney disease prevention on your company’s intranet or through an internal newsletter. Our toolkit is full of shareable content such as articles and videos that provide important kidney health facts and wellness tips.

3. Challenge Your Employees to Wear Orange Orange is the signature color for kidney disease. Ask your employees to join you and commit to wearing orange on World Kidney Day, March 12, to raise awareness about the importance of kidneys to overall health. It can be a shirt, hat or even a pair of orange socks!

4. Join the Conversation Social media is a great vehicle for raising awareness. Encourage your staff to post their “orange” photos and encourage others to take the kidney risk quiz using #MinuteForYourKidneys Our toolkit also has sample tweets and Facebook posts to make sharing easy. Join us on March 12th, World Kidney Day, or anytime during National Kidney Month to help us raise awareness for kidney disease! For questions or to find out more ways you can spread the word, contact your local National Kidney Foundation affiliate at (801) 226-5111 or visit www.kidneyUT.org

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